Passenger traffic

Definition and stakes

Edward Hungerford,  Our Railroads To-Morrow

“ One of the most pathetic features about our American railroad situation is the almost entire submersion of the traffic manager and the things for which he is supposed to stand. Upon most of our roads the selling of transportation rapidly is becoming a lost art. There are a few exceptions of course, roads which, like the Santa Fé, still show a genuine belief in passenger traffic and its possibilities by not only advanced advertising methods but by a careful attention to the infinite details of the service. ”
Source: Gutenberg

Edward Hungerford,  Our Railroads To-Morrow

“ Never before had it shown so pathetically its lack of real vision in the railroad question. Freight traffic—not always, but to a large extent—must move, no matter what the rate. But passenger traffic is a temperamental and a whimsical [Pg 255] thing—never more so than in this golden age of the automobile. You may lead it to water but you cannot make it drink. You may put up the rates but you cannot make people ride. For a correct answer ask the executives of the New England roads who have been so steadily clamoring for passenger-rate advances. Already I have referred to a 23 per cent. ”
Source: Gutenberg

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