Public attention

Definition and stakes

Portrait of Edward L. Bernays Edward L. Bernays,  Crystallizing Public Opinion

“ After that there are the instruments by which he broadcasts facts and ideas to the public; advertising, motion pictures, circular letters, booklets, handbills, speeches, meetings, parades, news articles, magazine articles and whatever other mediums there are through which public attention is reached and influenced.
Now sensitiveness to the state of mind of the public is a difficult thing to achieve or maintain. Any man can tell you with more or less accuracy and clearness his own reactions on any particular issue.
”
Source: Gutenberg

Portrait of Walter Elliott Walter Elliott,  Life of Father Hecker

“ The character of the men who conduct these exercises, their courage, intelligence, devotedness, discipline, and ready command of the people; the indiscriminate humanity which rushes to hear them, to pray, to confess their sins, to listen with mute attention—long before day-break and in the hours of rest after work—all regardless of social differences or of moral ones, soon become well known to the public and generally excite comment in the press. ”
Source: Gutenberg

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