Commercial success

Definition and stakes

Portrait of Everett Dean Martin Everett Dean Martin,  The Behavior of Crowds: A Psychological Study

“ For a hundred years and more commercial ability—that of organizing industry and selling goods—has been rewarded out of all proportion to any other kind of ability, because, in the first place, it leads to the kind of success which the ordinary man most readily recognizes and envies—large houses, fine clothes, automobiles, exclusive clubs, etc. ”
Source: Gutenberg

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