Press release

Definition and stakes

Portrait of William Le Queux William Le Queux,  Britain's Deadly Peril (1915)

“ Day after day the Press Bureau, of course under official inspiration from higher sources, issues statements in which the good news is unduly emphasised and the bad unduly slurred over. Day by day a large section of the Press helps on, with every ingenious device of big type and sensational headlines, the official hoodwinking of the public. Many pay their nimble halfpennies to be gulled. ”
Source: Wikisource

Portrait of Hugo Black Hugo Black,  Pennsylvania Railroad Company v…

“ Vilas was not distributed to the general public, but only to a particular segment thereof which had a special interest in the subject matter. Statements issued at the direction of Cabinet officers and disseminated to the press in the form of press releases have also been accorded an absolute privilege, so long as their contents and the occasion for their issuance relate to the duties and functions of the particular department. ”
Source: Wikisource

Portrait of Edward L. Bernays Edward L. Bernays,  Crystallizing Public Opinion

“ Truthful and accurate must be the material which the public relations counsel furnishes to the press and other mediums. In addition, it must have the elements of timeliness and interest which are required of all news—and it must not only have these elements in general, but it must suit the particular needs of each particular newspaper and, even more than that, it must suit the needs of the particular editor in whose department it is hoped that it will be published. ”
Source: Gutenberg

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