Picrochole

Definition and stakes

Eunice Fuller,  The book of friendly giants (1914)

“ As for the bakers, they drove furiously, straight to the palace of their king, Picrochole, and dashed, disheveled and breathless, into the throne room.
“Your Majesty,” they cried, “we have been set upon by the shepherds of old King Grangousier,—our heads broken, our coats torn, our cakes stolen, our trade ruined, and Marquet nearly killed.” And with that, two of them brought in Marquet himself, groaning horribly.
Now, Picrochole was as proud and passionate as any cake-baker of them all.
“What!” he roared, turning purple in the face. “Killing our subjects! Spoiling our trade!
”
Source: Gutenberg

Portrait of François Rabelais François Rabelais,  Three Good Giants

“ He swore roundly, over his cups, that Gargantua was not there, or he would have heard of it long before. "Ha! ha! Giants are too big to hide themselves. Victory shall be ours!" he cried.
THE ASSAULT.
This was what made Picrochole bold enough to make an attack. Once beyond the gate, he and his army were received with such a welcome of cannon-balls that they were for a moment confused. Picrochole looked around for the Gargantuists; he couldn't see one of them, as Friar John had taken his men back with him to the hills, so as to give the artillery room to work.
”
Source: Gutenberg

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