Layout

Definition and stakes

A. A. Stewart,  Type Cases and Composing-room Furniture

“ A layout: the architectural plan. A dummy: the imitation of a proposed final effect. Use of dummy in sales work. Use of layout. Function of layout man. Binding schemes for dummies. Dummy envelopes. Illustrations; review questions; glossary; bibliography.
PART VIII—History of Printing 49. Books Before Typography By F. W. Hamilton
A primer of information about the invention of the alphabet and the history of bookmaking up to the invention of movable types.
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Source: Gutenberg

Portrait of William Morris William Morris,  Hopes and Fears for Art

“ One pattern of paper, or whatever it may be, or one tint may serve us, unless we have in hand an elaborate and architectural scheme of decoration, as in a makeshift house is not like to be the case; but if it be a good-sized room, and the wall be not much broken up, some horizontal division is good, even if the room be not very high. ”
Source: Gutenberg

Roscoe R. Rau,  Selling Home Furnishings: A Training Program

“ Imagine this to be a console table. Equidistant from this rectangle, in a straight line, draw two small squares (one on each side of the rectangle) to represent a pair of chairs. If you successively place a circle over the rectangle to represent a mirror, you will clearly see the bisymmetric balance. The effect of formality becomes more marked as you add more units to the group. While too many formal groupings will make the room seem stiff and unlivable, at least one formal grouping may be desirable in every room since formal balance affects the mind with a sense of stability and repose. ”
Source: Gutenberg

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