John Wesley Powell,
Esthetology, or the science of activities designed to give pleasure
(1899)
“ Here we will be content with the simple expression of the judgment that no great and enduring work of art can be wrought which has not also a great theme. We must not fail to call attention to a branch of graphic art which has taken root for itself and thus become independent. I refer to the development of picture-writings for the purpose of communicating the thoughts of men to other men. The origin of alphabets in picture-writing is now an accepted conclusion of science. ”
