William Bond Wheelwright, From Paper-mill to Pressroom
“ General Magazine advertising of paper has been principally devoted to writing paper. This is natural, since of all paper products this commodity has the largest number of buyers, and the matter of taste is not so over-shadowed by technical considerations, as in the case of printing papers.The specifications for general printing, involve more knowledge of printing processes than most people possess, hence the final decision rests in a majority of cases on the printer’s judgment, so that logically the printer is the most necessary individual to convert. ”
