Typefounder

“ Example 234.—This announcement page is lettered in a style that suggests the sturdy masculine character of the lettering that has been developed with the new German decorative art. Typographers should not make the mistake of assuming that a page set in the so-called gothic types of the typefounders would give this effect. While the letters are without serifs, as are the gothic types, yet they have not the mechanical perfection of those types. Type-faces, lettering and drawing of any kind seem to be better liked when they possess the human quality of imperfection. ”

“ In designing the present-day Bodoni, the typefounders gave it much of the “finish” in design that was given type-faces by Scotch and American founders during the nineteenth century. Typefounders seldom succeed in faithfully reproducing old type-faces, for the reason that they “correct the faults” of the old faces, and in doing so lose much of the humanistic spirit of the original. Were it not that the punches of some of William Caslon’s types were preserved, we would not have the true rendering of this old-style that we now possess. ”

“ There are in types, apparently, no more evidences of genius or science than there are in pins or needles. The grotesque types of the fifteenth century are rated by him, and even by many mechanics, as rude workmanship which could have been done by a carver in wood or a founder in metal. He who could imagine them could make them. To think was to do. The merit of the invention of typography is accordingly adjudged, not to the inventive spirit which constructed the mould by which the types were made, but to the genius which first thought of the utility of types. ”

“ Three special changes took place: first, the invention of stereotyping; second, the rise of the modern publisher; and, third, the dawn of modern ideas in types and typography.
The story of the invention of stereotyping is the tale only too common in industry of the inventor who is ahead of his time, the selfish and thoughtless crowd who opposed him, the apparent failure of the enterprise, and final success for the idea when the inventor is no longer alive to enjoy his triumph. About 1720 it occurred to a Scotchman named Ged that it ought not to be difficult to cast type by the page. ”

“ As M. Bernard says, “How can we suppose that intelligent men like the first printers would not at once find out that they could easily cast the face and body of their types together?”17 But admitting the possibility of producing type in this manner, and the possible obtuseness which could allow an inventor of printing to spend five years in laboriously engraving “shanks” enough for a single forme, the lack of any satisfactory evidence that such types were ever used, even experimentally, inclines us to deny them any place in the history of the origin of typography. ”

“ One of the great defects of machine composition is its lack of intelligent, trained craftsmanship in typography. Too often it is the work of machine-thinking operators rather than of intelligent compositors trained to use the machine to increase their product and make it of better effect and worth.
Training in hand composition should be a prerequisite for machine keyboard operation. In no other way can the niceties of typography be so thoroughly or conveniently learned as with composing stick and type case. ”

“ An experienced proofreader does not read a galley letter by letter, but recognizes a wrong type because the natural formation of the word has been broken.
Carrying the experiment further, place in “open formation” the words “Art and Practice of Typography,” and they must be read slowly one word at a time, but group the words closely, as has been done in the lower left of the same Example 508, and the entire group of words can be read practically at a glance. Just as an illiterate person laboriously reads letter by letter, a young child beginning to read will see only one word at a time. ”

“ Every method for making merchantable types, save that of casting, is a failure. Typography would be a great failure, if its types were not cast by scientific methods. This understood, we can see that the most meritorious feature in the invention does not belong to him who first thought of the advantages of types, nor even to him who first made them by impracticable methods. Its honors are really due to the man to whose sagacity and patience in experiment we are indebted for the type-mould, for he was the first to make types which could be used with advantage. ”

“ Great improvements have been made in typesetting. Several late inventions largely take the place of the old-fashioned setting by hand. One of these which is much used in newspaper work, and to some extent upon books and magazines, is called the linotype. By pressing the key of the proper letter upon a keyboard arranged something like a typewriter, the letter is pushed down, and when a line of letters and words has been completed, and the words properly spaced, this matrix is pressed down upon the melted type metal. ”

“ With the sample page accepted by the publisher or author, or both, the printer is authorized to proceed with the typesetting. Setting type by hand is now almost entirely superseded by machine-composition, except for the display pages (such as the title) and where the type itself runs larger than the English (14-point) size, this being the limit of the machines. Linotype [37] composition is cheaper than monotype, [37] but as the type is cast all in one line, instead of in separate characters, the cost of corrections is much higher. ”

“ Other work attributed to Gutenberg shows a high degree of excellence. It has always been one of the wonders of invention that so difficult and complicated an art as typography should have sprung into being fully perfected, without trace of imperfect experiment. In the rough page of Coster’s Donatus we clearly see the imperfect beginning—the missing link.
These peculiarities are exactly what we should expect to find in the missing links between the printing of block books and the printing of books from type. The printer is experimenting. ”

“ A man lacks something in his make-up when he is satisfied to be rated as a twenty-five or fifty per cent printer.
Tickets, altho only a minute part of the printing-office product, afford opportunity for the practice and development of art printing. In typography there are many themes and styles and their incorporation into type-designs is an interesting and instructive study. The compositor or layout man should know and understand these various styles, that he may be able to adapt himself to any demand made for “something different.” ”

“ It translates our alphabet into its own alphabet, and then, after processing, it translates it back into ours. Displayed in those stored images which, if in lead, would constitute the contents of the lower and upper cases of the drawers in each typography shop, this literacy is subject to automation.
When we write, we visualize, making our language visible on paper. When we draw, we make our plans for new artifacts visible. The mediation introduced by the computer use does not affect the condition of language as long as the computer is only the pen, keyboard, or typewriter. ”

“ Example 316.—The stationery of a book dealer should have a bookish character—that is, the typography should be inspired by the same skill and taste evinced in the treatment of a good book. A well-designed type-face should be selected, and there should not be a great contrast in the sizes used. When it is possible to have two printings, the extra impression could take the form of a simple rule border in color, as on this specimen. The first type line runs almost from border to border at the head, and another portion of the copy is arranged directly under it in three even lines. ”

“ EXAMPLE 86
The bead ornament as a typographic border
The printer and he of an allied vocation should take less thought of food and raiment and devote more thought to learning the things of today and yesterday with which he may be but little acquainted. If one knows just enough to “make a living” he will never make more than a living. A study of art, of history, of the larger things in the printing business, will result in the good things of the earth being added.
Is ornamentation necessary to art-typography? Ask one good printer and he will answer, yes. ”

“ This sawing off of a portion of the descending strokes cripples the letters just as the sawing off of a portion of a man’s legs cripples his body. Not only is typography made imperfect by missing descenders, but, generally, the practice has worked toward the degeneration of type print, making it less easy to read, as the lines set too close together. When the descenders are of proper length they maintain a strip of blank space between lines, but when they are cut off the printer must add leads to recover the space—which he seldom does. ”

“ The marked difference of style and excellence in the typography of certain of the earliest books leads us to accept the theory that two schools of typography existed side by side in the infancy of the art—one a rude school, which, not having the secret of the more perfect appliances of the inventors, cast its letters by some primitive method, probably using moulds of sand or clay, in which the entire type had been moulded. ”

“ Ah, we forgot to show you our large-type room. On our way to the electrotype department, we will glance in it. The types you see here cool too slowly to be cast in a machine, so we continue to pour them. Look over the drawers, and see the multitude of patterns. Some men fancy one style, and some another. So we try to meet all tastes. Feel how [45] solid the type is. You can’t squeeze the life out of that type on a power-press. No, indeed. It is made for wear.
Now, Mr. Typograph, we enter the grimed and murky electrotype-room. Electrotyping, you are aware, is simply stereotyping in copper. ”

“ The printer and user of typography have been using false logic in favoring type-faces that have descenders cut off. They think they are getting more for their money when they obtain a normal twelve-point type-face on an eleven-point body, but as the one-point linear space must be restored by leading, there is nothing gained. Scientists, in the study of eye hygiene, have ascertained that a certain amount of space between lines is necessary to save eyestrain, and the descenders are essential in furnishing some of this needed space. ”

“ Jenson said it was a divine art; Husner said it was a scientific method; Wittig said that the inventor has deserved well of the wide world. It would be useless to attempt to add anything to these tributes—quite as useless to attempt to break their force. Typography, made practicable and perfect by means of the type-mould, was an original and a great invention. If the inventor had produced nothing more than the type-mould, this would be enough to entitle him to the highest honor. ”

“ Charles T. Jacobi, of the Chiswick Press, London, as an instructor and writer on printing subjects has done much for typography in England. He is not wedded to a particular style of typography, but advocates the adaptation of any style that is good when by so doing clients are pleased and the principles of art are not violated. The title-page reproduced in this connection is unusual in arrangement. The type groups and the device are all squared and their angularity is enhanced by the exclusive use of capitals. ”

“ I have dictated to a typewriter before—but not autobiography. Between that experience and the present one there lies a mighty gap—more than thirty years! It is a sort of lifetime. In that wide interval much has happened—to the type-machine as well as to the rest of us. At the beginning of that interval a type-machine was a curiosity. The person who owned one was a curiosity, too. But now it is the other way about: the person who doesn't own one is a curiosity. ”

“ Putting aside, therefore, as improbable, and not proved, the two theories of {9} engraved movable types, the question arises, Did typography, like her patron goddess, spring fully armed from the brain of her inventor? in other words, did men pass at a single stride from xylography to the perfect typography of the punch, the matrix, and the mould? or are we still to seek for an intermediate stage in some ruder and more primitive process of production? ”

“ Thus art makes concession to utility, but such concession should always be granted reluctantly. There is classic authority for the arrangement of the type lines in Example 20 of the preceding chapter, but on the majority of printing jobs it is necessary to compromise with utility and emphasize important words, as in Example 19-a of the same chapter. The secret of producing artistic typography in these practical times is to pilot the ideas of the customer into artistic channels ”

“ If it be urged that the twentieth-century comparison should be between typewriting and print, we may reply that typewriting is print, though it lacks most of its condensation, and that the credit for its superior legibility belongs to typography, of which the new art is obviously a by-product. ”

“ The matter of type equipment should also be gone over, as nothing hinders the layout man so much as to be compelled to use type-faces selected by another having ideas widely different. It is important that the type equipment be appropriate and sufficient for the class of work done. An equipment of a half dozen harmonizing faces of type is far better than one of two dozen ill-assorted faces. Good typography is to a large extent dependent upon the type-faces used.
EXAMPLE 4-b
Instructions to operator
The layout man should make a study of the personality and tastes of a customer. ”