The Standard (newspaper)

Definition and stakes

Portrait of Edward L. Bernays Edward L. Bernays,  Crystallizing Public Opinion

“ They demand a high standard not only in the physical appearance of their newspapers but in the news service as well. Their daily paper must provide them with items of local, state and international interest and importance. In the complex activities of modern life, the newspaper must find and select the subjects which interest its readers. ”
Source: Gutenberg

| editor,  Oregon Exchanges (1922)

“ More than that,—and here I come to the crux of the whole business.—in my judgment, the newspaper that meets every important issue that comes up, not militantly necessarily, but squarely, is not only an example of better journalism from a moral standpoint but from a business standpoint. In other words I believe that in the long run, in spite of necessary sacrifices and set-backs, a vigorous and clear-cut editorial policy pays. ”
Source: Wikisource

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