Yahoo

“ In the middle was a large rack, with angles answering to every partition of the manger; so that each horse and mare ate their own hay, and their own mash of oats and milk, with much decency and regularity. The behaviour of the young colt and foal appeared very modest, and that of the master and mistress extremely cheerful and complaisant to their guest. The gray ordered me to stand by him; and much discourse passed between him and his friend concerning me, as I found by the stranger’s often looking on me, and the frequent repetition of the word Yahoo. ”

“ Various kinds and forms of news matter are grouped in various ways. Local, state, national, and foreign news is often arranged each kind on a separate page, as is also the society, the sporting, and [Pg 326] the market news. Short one-paragraph news stories, usually with one line of type for a head, are often assembled under such heads as “City News In Brief,” “News of the State,” “Sporting Gossip,” and are arranged in order of size, the smallest being put first, or vice versa. The society news is also frequently arranged in order of size, the longest stories being put at the beginning. ”

“ Enter Old Loveyet.
Ugh, ugh, ugh,—what a sad rage for novelty there is in this foolish world! How eagerly all your inspectors in the Daily Advertiser, the New-York Packet, and all the long catalogue of advertisers and intelligencers, catch'd at the news of the day just now at the Coffee-House; though a wise man and a king has told them, there's nothing new under the sun. ”

“ The services ———————- The most popular online services are electronic mail, chat, file transfers, conferences and discussion forums, news, reading of online journals and grassroots publications, database searching, entertainment. The online world has an infinite number of niches, things that people are interested in and have fun doing. ”

“ American universities of over 1000 students usually support a daily. The city daily necessarily covers four fields: (a) the events of the place in which it is published; (b) events without; (c) opinion, usually given on a separate page, known as the editorial page; (d) the quotation of stock, cereal, and other exchanges, and advertisements. To these are added combined criticism and record, in special articles and correspondence on special fields, as politics, sports, theatre, letters, education, etc. Usually the earlier pages of a newspaper open with news from without and pass to local news. ”

“ A man getting subscriptions for a religious and abolition newspaper in New York,—somewhat elderly and gray-haired, quick in his movements, hasty in his walk, with an eager, earnest stare through his spectacles, hurrying about with a pocket-book of subscriptions in his hand,—seldom speaking, and then in brief expressions,—sitting down before the stage comes, to write a list of subscribers obtained to his employers in New York. ”

“ New technology is making it increasingly easy for the public to provide, and businesses themselves to seek, feedback informally. In contrast to the formal complaints sections, these informal channels are usually very prominently placed on businesses’ websites. Examples were submitted to the Review of the various interesting and exciting ways in which businesses and consumers are using avenues such as social networking sites, blogs, and message boards to share views on programmes, products and services. ”

“ Besides "popular" news, you will find stories that few editors bother to print. This may give you better insight in current developments, and in as much details as you can take. Most commercial online services offer news. Most of their stories come from large news agencies and newspapers. You can also read and search articles from magazines, newsletters and other special publications. The online users' ability to search today and yesterday's news makes these offerings particularly useful. The cost of reading a given news item varies by online service. ”

“ However, before you turn away with a sad but knowing smile on your face shaking your head over another unlikely technological dream—you've seen it before—consider this: the main potential of the Internet is as a communication medium. Is radio and television important to businesses? What about newspapers and magazines? Or direct mail? Very few businesses make money by selling newspapers or operating radio stations, but many, many businesses use these media for advertising. ”

“ I have found my opportunity lying before me in the daily newspapers, and I am about to start a new enterprise which is not only going to pull a large and elegant series of chestnuts out of the fire for me but for all my subscribers as well. ”

“ We think of the Herald as an eight page paper. That’s true, but four of the pages are printed at Cranston by the Globe Printing Company with our serial story, pictures of news of the world, fashion and menu suggestions and world news in general on them. We seldom if ever put ads on our front page and that leaves only three pages for which we can sell ads and on which we must earn enough to pay expenses, keep the family going and build up a surplus to take care of Dad when he needs more money. ”

“ The trend of everything in the business world to-day is specialization. To my knowledge, there has never been a book written on the subject of posting. I believed there was room for one—that such a book would be welcome to advertisers, and that such a popular form of publicity as posting should have representation in advertising libraries. That is the only possible excuse I have for offering this volume to the advertising world. ”

“ They select the news that you want - 24 hours a day - from a continuous stream of stories from newspapers, magazines, news agencies and newsletters. Several services make news immediately available, when they have been received by satellite. The delay previously used to protect the interests of print media is disappearing quickly. Online services usually deliver news sooner than in print media, radio or TV. You select stories by giving the online service a set of search terms. The hits are then sent to your electronic mailbox, for you to retrieve at will. ”

“ Thousands, millions are sent from post to post every day. The lightning speed of the telegraph takes its messages from city to city; the panting steamer carries from continent to continent its heavy mail-bags, laden with its weight of loving messages ”

“ Nobody is watching. Will you being member of the online world make you rich? Probably not. On the other hand, it most certainly provides the opportunities to help you achieve such a goal, no matter how you define the word "rich."
Chapter 2: The online world =========================== This chapter is about the structure and contents of the online world. You will read about Bulletin Board systems, discussion lists, conferencing systems, online data bases, packet data services, and network services like FidoNet, i-Com, Infonet, and the Internet. ”

“ Why shouldn’t I simply send in my stuff, typed, by post, and never appear myself at all?”
“My dear Jimmy, you know as well as I do that that wouldn’t work. It would do all right for a bit. Then one morning: ‘Dear Mr. Chandos,—I should be glad if you could make it convenient to call here some time between Tuesday and Thursday.—Yours faithfully. Editor of Something-or-other.’ Sooner or later a man who writes at all regularly for the papers is bound to meet the editors of them. A successful author can’t conduct all his business through the post. ”

“ I will examine the interaction of the print media and the Internet in the following areas: bookstores, publishers, press, libraries, digital libraries and catalogs. I shall also include the contributions of the media professionals who answered my inquiry about: (1) the way they see the relationship between the print media and the Internet; (2) what the use of the Internet has brought in their professional life and/or the life of their company/organization; and (3) how they see their professional future or the future in general with the Internet. ”

“ The Internet has become the medium of choice for many news consumers, in many cases matching and occasionally surpassing traditional forms of media, according to a survey conducted in February 1998 for MSNBC on the Internet by Market Facts. ”

“ Its loyal friends and intelligent critics outside the establishment, the Old Subscriber and the Constant Reader, form the habit of attributing to the newspaper, as to an individual, qualities and powers beneficent or maleficent or merely foolish, according to their mood or digestion. They credit it with traits of character quite as distinct as belong to any man or woman of their acquaintance. ”

“ The Usenet list of news groups and mailing lists is available on hosts that run Usenet News or NetNews servers and/or clients in the newsgroups news.announce.newusers and news.lists. The members of news.newusers.questions, alt.internet.help, alt.internet.access.wanted, and alt.internet.new-users readily accept your help requests. Alt.internet.services focuses on information about services available on the Internet. It is for people with Internet accounts who want to explore beyond their local computers, to take advantage of the wealth of information and services on the net. ”

“ More and more newspapers and magazines have a website on which their readers can find the full text or abstracts of the latest issue, archives giving access to the previous issues, dossiers on various topics, etc. More and more library catalogs are available on-line. And most sites offer hyperlinks to other websites or documents on related subjects. In short, the Internet has become an essential tool for getting information, having access to documents and broadening our knowledge. ”

“ A CONSIDERATION OF THE PRESS AND OTHER MEDIUMS OF COMMUNICATION IN THEIR RELATION TO THE PUBLIC RELATIONS COUNSEL When the question of preparing and publishing this volume was first considered, the publishers wrote letters to several hundred prominent men asking their opinions, individually, as to the probable public interest in a work dealing with public relations. Newspaper editors and publishers, heads of large industries and public service corporations, philanthropists, university presidents and heads of schools of journalism, as well as other prominent men made up the number. ”

“ I am letting the World speak for itself merely as an example of what many splendid newspapers have accomplished as leaders in public movements. The New York Evening Post is another example, it having long led popular demand for vocational guidance and control. ”

“ The large number of online offerings is bewildering. To be successful, you must have a sound search strategy. Your first task is to locate useful SOURCES of information. The next, to decide how best to find that specific piece of information online. You must PLAN your search. Although one source of information, like an online database, is supposed to cover your area of interest, it may still be unable to give you what you want. ”

“ I am prejudiced enough not to like sensation advertising, as applied to books. For instance, every now and then I take up my daily paper, and see that the proprietors of a semi-religious publication have filled a whole page with a string of selections from their own periodical. ”

“ Usenet has the newsgroup clari.news.trends (Surveys and trends) . Why not complement what you find here by monitoring trends in associated areas (like music) , to follow the development from different perspectives? The music forum RockNet on CompuServe has a section called Trends. CompuServe's Education Forum has the section Future Talk. What educators think about the future of online services (and education) is always interesting. The Well, based just outside Silicon Valley in the United States, has The Future conference. ”

“ It would like to have, of course, but it would not be fair to the business men who are paying ten thousand dollars a page to be advertised in it, for the Saturday Evening Post to let any other man—any man who is not dead yet, be advertised in it. ”

“ Some commercial services distribute colorful catalogues to users to support sales. Some distribute pictures of the merchandise by modem. You can buy anything from racer fitness equipment and diamonds to cars. Enter your credit card number and the Chevrolet is yours. The online mail order business is becoming increasingly global.
Level 5: The user interface —————————————- This term describes how the online service is presented to you, that is, in what form text, pictures and sound appear on your personal communications computer. Most online services offer the first three of these four levels. ”

“ From the American Newspaper Publishers' Association, bringing together nearly 1000 of our leading newspapers to meetings of the weeklies of a county, a region in a state, a whole state, sections like New England or the Southern States of particular classes of periodicals, these various organizations are rapidly instituting a machinery, and breathing a spirit whose work is a valid factor in the education of the newspaper man. ”

“ People from places geographically far apart can meet at a low cost to discuss. Some online services charge less for chats than for other services.
My hobby ———— There are online forums for most hobbies: collection of stamps and coins, genealogy, music, holiday travels, skiing, purchase of consumer electronics, video, filming, and more. Those you meet in the clubs share your interests. They come to exchange information and experiences, to listen, swap stamps or coins, participate in club auctions, and exploit favorable group discounts when buying things for their hobby. ”