Various, Encyclopaedia Britannica, 11th Edition…
“ Use of Colour for Warning and Signalling, or Sematic Coloration.—The use of colour for the purpose of warning is the exact opposite of the one which has been just described, its object being to render the animal conspicuous to its enemies, so that it can be easily seen, well remembered, and avoided in future. Warning colours are associated with some quality or weapon which renders the possessor unpleasant or dangerous, such as unpalatability, an evil odour, a sting, the poison-fang, &c. ”
