Correspondence course

Definition and stakes

Portrait of Peter McArthur Peter McArthur,  The Affable Stranger

“ Some of my experiences led me to wonder if there is a correspondence course for economists and statesmen. Anyway, I have been coming into contact with thinkers, the perfection of whose theories can only be accounted for on the hypothesis that they are graduates of a correspondence school. They have world-shaping plans that could only be excused on the plea that those who propound them either know God's plan or have a better one. Only a correspondence school could give a man such sublime self-confidence. ”
Source: Gutenberg

Anonymous,  Business Correspondence, Vol. 1…

“ The inducement of free trial and free samples are becoming more widely used every day.
The most effective letters are those that work in the inducement so artfully that the reader feels he is missing something if he does not answer. The skillful correspondent does not tell him bluntly that he will miss the opportunity of a life time if he does not accept a proposition; he merely suggests it in a way that makes a much more powerful impression. Here is the way a correspondence school uses inducements in letters to prospective students in its mechanical drawing course.
”
Source: Gutenberg

Anonymous,  Business Correspondence, Vol. 1…

“ This is an effective attention-getter, but unless carefully printed the impersonality is apparent.
In certain kinds of communications where the more formal customs of social correspondence are sometimes employed, the letter is often opened with the salutation, "My dear Sir." The full name and address is then written in the lower left corner, in alignment with the paragraphs of the body of the letter.
Some businesses, presenting a proposition to a limited number of persons, write the entire first paragraph. It is usually short and of course should be made pointedly personal.
”
Source: Gutenberg

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