Victor Alvin Ketcham, The theory and practice of argumentation and debate
“ Be that as it may, the delivery of an argument is certainly a most important factor in determining its effect upon the hearer. Under the head of delivery we might include the whole field of public speaking and oratory, but since we are treating only of argument we must confine our attention to those phases of public speaking which may be applied in a practical way to the oral delivery of argumentative discourse.I. Methods of delivering the argument. 1. Reading. To read an argument is certainly the most ineffective way to present it. ”
