Mihai Nadin, The Civilization of Illiteracy
“ The language of design has an implicit set of anticipations and a projected endurance. Aesthetic structuring, culturally rooted and technologically supported, affects the efficiency of designed items. The explicit set of expectations is measured against this implicit set of anticipations. It translates from the many languages of human practical experiences to the language of design, and from here to the ways and means of embodying design in a product, event, message, material, or interaction. ”
