Set design

Definition and stakes

Mihai Nadin,  The Civilization of Illiteracy

“ The language of design has an implicit set of anticipations and a projected endurance. Aesthetic structuring, culturally rooted and technologically supported, affects the efficiency of designed items. The explicit set of expectations is measured against this implicit set of anticipations. It translates from the many languages of human practical experiences to the language of design, and from here to the ways and means of embodying design in a product, event, message, material, or interaction. ”
Source: Gutenberg

Portrait of Henry Rankin Poore Henry Rankin Poore,  Pictorial Composition and the Critical Judgment of Pictures

“ Design is a good basis, its simplicity yielding favorably to the settlement of spaces and the construction of lines, but its chief purpose ends when it has cleared the field of little things and reduced the first conception, which usually comes as a bundle of items, to a broad and dignified foundation into which these little things are set. ”
Source: Gutenberg

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