W. H. McCormick, Electricity (1915)
“ This electric pressure is called “potential,” and electricity tends to flow from a conductor of higher to one of lower potential. When we say that a place is so many feet above or below sea-level we are using the level of the sea as a zero level, and in estimating electric potential we take the potential of the earth’s surface as zero; and we regard a positively electrified body as one at a positive or relatively high potential, and a negatively electrified body as one at a negative or relatively low potential. ”
