Public event

Definition and stakes

Portrait of Edward L. Bernays Edward L. Bernays,  Crystallizing Public Opinion

“ Play as an innate tendency is utilized by the public relations counsel whenever conditions merit such an appeal. When a charity committee is advised to institute a street fair to gather165 money, the committee is recognizing this tendency. When a city government arranges fireworks for its citizens, when a metropolitan news-daily stages marble contests or horseshoe pitching events, the play tendency of human society finds an outlet and the initiators of the event find friends. ”
Source: Gutenberg

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